About
15+ years designing products people actually want to use.
I'm a versatile Product Designer based in London. I've shipped digital products for Aviva, Citibank, EasyJet, and Farfetch across fintech, web3, healthcare, and enterprise SaaS — working across the full stack of design, from early-stage discovery to launch and iteration.
I care deeply about craft, clarity, and making complex systems feel effortless. Whether that's a token-based design system for a Global 500 company or a single interaction that saves someone 30 seconds every day — the intention is always the same.
What I do
Full-spectrum design, from strategy to shipped products.
Product Design
End-to-end ownership from research and strategy through to launch — working closely with product, engineering, and stakeholders to ship things that matter.
UX Research
Discovery, usability testing, jobs-to-be-done interviews, and synthesis. Turning ambiguous user problems into clear design direction.
UI Design
High-fidelity, developer-ready interfaces built with precision. Pixel-perfect, variable-based prototypes that leave nothing to interpretation.
Design Systems
Token-based foundations built from the ground up — scalable component libraries that keep design and code in sync across teams.
DesignOps
Workflows, tooling, and processes that reduce design-to-development latency. Hiring, mentoring, and scaling design teams from zero.
AI & Automation
Custom Figma plugins, automated design workflows, and vibe-coded internal tools that turn repetitive manual work into a single click.
Most recent experience
Aviva
Senior Product Designer
2024 — Present
Socrates
Design Team Lead
2023 — 2024
Norman & Sons
Lead UI Designer
2022 — 2023
BlackSwan Data
Senior Product Designer
2020 — 2022
Jelly
Senior Product Designer
2020 — 2021
Inconvo
Senior Product Designer
2019 — 2020
Octopus Wealth
Senior Product Designer
2019 — 2019
AMV BBDO
Senior UX Designer
2019 — 2019
Industries I worked in
Fintech
Web3
Healthcare
Enterprise SaaS
E-commerce
Travel
Consumer Tech
Insurance
Fashion
Beyond the screen
When I'm not designing interfaces I'm shaping ceramics — same obsession with form, different material.
Let's make something worth using.
Open to senior IC and lead roles, consulting engagements, and the occasional interesting side project.